Cass Sunstein Reveals How to Become Famous: lost Beatles, lost Steve Jobs, lost Mona Lisas, lost Tom Bradys and other missed superstars

The world is filled with talented, amazing people, but only a few find fame and success. What’s the essential magic behind Taylor Swift, The Beatles, Steve Jobs and others? Here, Cass Sunstein, author of “How to Become Famous,” shares his keen insights into the essential attributes of hugely successful people. Want to join them? Join us.

“There are plenty of Steve Jobs out there. We tend to think he's unique. But there are Steve Jobs, parallel amazing people, who never made it.”

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